In 2025, social media is everywhere—and it’s reshaping the yachting industry. What began as a way to share moments with friends is now a powerful tool for marketing, networking, and career growth. For crew, it can showcase skills and build community. For charter yachts, it’s a key way to stand out. But with this power comes the need for professionalism, awareness, and respect. That’s why we’re diving into how social media is changing yachting and the best practices for crew, yachts, and owners alike.
How Superyacht Crew Can Use Social Media to Boost Careers and Build Community
For yachties, social media has become more than simply sharing fun travel snapshots and life updates, it’s grown into a powerful career tool.
Turning Day-to-Day Yacht Work Into a Digital Portfolio
If you’re using social media as a professional tool, then you should be using it to showcase the skills and expertise of your role. Capture shots of your day-to-day work or create short videos sharing knowledge on your profession. It’s a great way for chefs to show off their culinary creations or perhaps create a personal cooking channel. Interior crew can create a wealth of content, from daily tablescapes, cocktail-making, and floral displays, to laundry and housekeeping tips. Engineers can share maintenance tips, engine room walkthroughs and produce how-to videos. Deckhands can demonstrate watersports knowledge, their weather and map reading skills and share deck maintenance tips. With a little creative thinking, there’s an abundance of content ready to be shared from life onboard a superyacht.
Why Professional Social Media Presence Matters for Yacht Crew
Many recruiters and captains are now seeking out applicant’s social media accounts in order to get a sense of their personality, skills and professionalism. Whatever you put online, unless your accounts are set to private, it’s likely they’ll see the good and the bad. Curate your public accounts so that they work for you professionally and portray you in a positive light.
On some yachts, social media is now an actual role. Crew are being hired to help manage a yacht’s brand and create high-quality and engaging social media content. On many others, it’s fast becoming an expected part of the traditional yachting role in all departments. It’s now becoming the norm for yachts to expect crew members to contribute to the vessel’s online presence, maybe by capturing photos or videos of the destinations they visit or by sharing behind-the-scenes glimpses of life onboard the yacht.
Connecting with Other Yachties: Building Support and Community Online
We know working on a yacht can be isolating, especially those with a smaller crew. Social media is an outlet which can help connect us to others in the industry, people who are working under similar conditions and can relate to the stresses and emotions that come with the role. It can be used to share experiences and find support. Lost & Found Crew have positively used social media to create a safe space for yachties, a place to exchange advice, organise meetups and discuss mental health. Yachtie’s Run Wild is another example of yachties using social media to build community. The all-girls-run club and fitness community, based in Palma uses their Instagram account to connect and communicate with the industry, promote their meetups and share positivity with their many followers.
Staying Professional While Sharing Life Onboard a Superyacht
It’s now clear that social media can be a powerful tool in the yachting world but it does come with responsibilities and a need for professional awareness.
Why Yacht Crew Should Prioritise Guest Privacy and Confidentiality Online
Whether you’ve signed a non-disclosure agreement upon joining the boat or not, respecting the owners, guests, and other crew member’s privacy is crucial. Before posting anything yacht-related, always check with the captain or owner. Some yachts can be very strict with privacy rules, while others allow for more flexibility. In general, unless you have permission, avoid posting any images or videos of:
- Guests
- Guest lists
- Yacht Interiors
- The yacht’s live location
How to Keep Social Posts Professional Without Losing Personality
Personal accounts should be engaging but professional. Think of them as an extension of your personal brand. Never post anything that could reflect negatively on you, your team, or the yacht. Social media is not the place to publicly rant, share frustrations, or post content that could compromise your professionalism. Even light-hearted posts should be shared with care. What seems funny to one person might be seen as inappropriate by others. Always consider how your content might be perceived by current or future employers, colleagues, or charter guests.
Crew Accounts: A Smart Way for Charter Yacht to Show Personality
For charter yachts that prefer to keep their main social media accounts polished and guest-focused, creating a separate crew-run account can be a great alternative. These pages offer a space to share the more personal, behind-the-scenes moments of yacht life that include crew bonding, off-duty fun, and day-to-day snippets of life at sea, while also giving the yacht a chance to show personality and highlight the people who help create an unforgettable charter experience. A great example is @nobadshenanigans, an account that shows the friendly faces of the crew enjoying their time as yachties.
Having a dedicated crew page allows the yacht’s official channels to remain curated for marketing and charter promotion, while still giving the crew a voice. Of course, professionalism always matters. If you’re in uniform or it’s clear which yacht you’re working on, think twice before posting anything that could be considered unprofessional or overly “after hours.” Balance is key.
Yacht Crew Influencers Who Get It Right on Social Media
Check out some yachtie influencers who have successfully built up a following while maintaining their personality and professionalism. Some great examples include:
@Captain_Kellyjgordon – Captain, speaker and mental health advocate, Captain Kelly uses her pages to share educational resources, advice and fun Q&A reels. ⁃ @SuperyachtSundaySchool – Hugo Ortega has worked up to captain and shares tips, training and real-life insights into life on board.
@EmeryWallerich on IG/ ThatYachtieGirl on TT – Deck/Stew Emery has gone viral for her fun and relatable posts and behind-the-scenes looks at her working and non-working life.
@Green.Cameron – FunAir ambassador Cameron Green is Bosun and photographer. He uses his social media to share beautiful footage of his work and travel adventures.
@TheYachtStew – Gemma Hubert started the Yacht Stew as a way to connect with fellow stews. Today The Yacht Stew has grown to become a training academy and recruitment service and even has its own range of products, including notebooks designed for stewardesses.
@Superyachtfromabove – Lidija Jakovljevic is a marketing manager who turned her passion for photography into a stunning collection of superyacht content. She shares her work on Instagram, beautifully capturing some of the world’s newest and most iconic yachts.
Why Charter Yachts and Superyacht Captains Should Take Social Media Seriously
While it can seem like a lot of work and could be seen as a lot of risk to open up your yacht to social media, the benefits are too significant to ignore. Tap into the skills of trusted crew members to manage the social media channels and ask all crew to contribute content. Day-to-day yacht life is fascinating to outsiders and luxury content performs very well on social media. Here are just some of the benefits that good social media use can deliver.
How Social Media Exposure Converts to Charter Bookings
M/Y Loon is one of the best-known names on yachting socials, and for good reason. Their meteoric rise online showed the power of great content and consistent storytelling. One of their early standouts? Being among the first to feature a full FunAir Beach Club Sea Pool setup. Stunning shots of their stern transformed into a floating paradise in some of the world’s most idyllic anchorages caught the attention of every major publication—and the internet followed. The visuals were unforgettable, and suddenly, everyone wanted a piece of that lifestyle.
Since then, many charter yachts have followed suit, building social media strategies that reflect their unique personalities and standout features. A strong online presence isn’t just about showing off—it opens doors, boosts recognition, and creates an instant vibe that guests want to be part of. And one smart move? Getting the crew involved. Whether it’s capturing behind-the-scenes moments or running the yacht’s account, crew-led content gives an authentic edge that people love to engage with.
Here are some of the yachts we’ve been loving lately on social:
- M/Y King Benji – Instantly recognisable and packed with toys, this yacht is built for adventure. Their feed screams excitement and energy.
- M/Y Coral Ocean – From dreamy interiors and anchorages to unforgettable parties and front-row seats at major events, they deliver it all with style.
- M/Y Pink Shadow – A true head-turner. Wherever she drops anchor, she grabs attention. Her profile is basically a floating toy box in action.
- M/Y Maverick – The go-to if you want luxury, fun, and adventure. Dual-season, and in a short time they’ve made a big impression online.
- M/Y Project X – Proof that it just takes one great video to go viral. They’ve embraced content creation fully, and we love how involved the crew is.
- M/Y V6 – If you missed the viral video of their helicopter disappearing into an onboard hangar, go find it now. Their account is packed with epic destinations and jaw-dropping yacht tech.
- M/Y Impulsive – Taking Australian charter scenes by storm! A versatile favourite for families, party groups, and day charters. With one of the best inflatable toy setups for her size, she delivers serious fun on the water.
- M/Y La Datcha – A stunning bronze Damen explorer, and everything onboard (including the FunAir Yacht Slide and Sea Pool) is colour-matched to perfection. Built for epic exploration and it shows.
- M/Y No Bad Ideas – Pure fun. Lots of crew content and a great glimpse into yacht life behind the scenes, showing the team that makes the magic happen.
- M/Y Come Together – Only a year into socials and already delivering with dreamy tablescapes, beach setups, toy action, and sunset gold.
- M/Y Mischief – The beach setup pros with an adventurous spirit. Always up for a party, and recently had DJ Fisher onboard, bringing the energy to a whole new level. Perfect for intimate moments or going full send.
- M/Y Kontiki Wayra – The only charter superyacht in Ecuador and exploring Costa Rica and Panama too. Their feed is pure inspiration—onboard and onshore adventures that make you want to book your next trip.
How High-Quality Content and Superyacht Toys Boost Visibility
A well-managed social media presence can help a yacht stand out from the competition and give potential clients a clear taste of what’s on offer. Knowing your audience is key. Content should be aimed at ultra-high-net-worth individuals and feel both decadent and aspirational. High-quality, sophisticated photos, videos, and drone footage showcasing the yacht in action. Whether cruising the Caribbean or hosting guests enjoying the amenities can significantly boost brand visibility and attract the attention of affluent clientele. The most impactful content often highlights what makes a yacht truly unique: epic toys like a giant yacht slide, rare features like an inflatable outdoor Cinema Screen streaming the F1, or once-in-a-lifetime moments like spotting icebergs from the aft deck or anchoring in an unimaginable remote location. These eye-catching moments are the kind of scroll-stopping content that consistently performs well on social media and often goes viral.
Maximise Your Charter Marketing with Reusable Social Media Content
If you’re not already taking social media seriously, now’s the time to start. It’s one of the most powerful tools for boosting charter success. A strong online presence helps your yacht stand out, increases visibility, and attracts more charter interest.
Investing in content creation isn’t just about posting on Instagram—it fuels your entire marketing strategy, from social media to brochures, charter websites, and beyond. Many yachts are already sitting on a goldmine of content without even realising it. If you’re producing charter movies for guests, you’ve already got incredible footage that can be repurposed for social. And if you’re not doing guest videos yet, now’s the perfect time to start.
Having a dedicated crew member capturing high-quality photos and videos adds a thoughtful touch for guests and gives you a steady stream of fresh content. Of course, we know yacht schedules are hectic and not every crew has the time or expertise to manage social media effectively. That’s where experienced industry partners like Global Superyacht Marketing come in—they already manage the accounts of some of the biggest charter yachts (and FunAir, too), helping turn great moments onboard into content that drives results.
Using Social Media as a Gateway for Client and Industry Engagement
A social media presence can also act as another contact point for clients or industry brands to connect with the yacht and can help build and nurture client relationships. Regular engagement with followers and providing a window into the yachting world can boost trust and credibility. Followers could be potential clients or business contacts who may have questions or partnerships they’d like to feel out before reaching out to a broker or agency.
Social media has become an essential skill in the modern world, and yachting is no exception. Having a professional and engaging social media presence can make a world of difference. Whether you’re a crew member looking to boost your career, a captain hoping to attract charters or a yacht provider seeking new clients, by following professional practices and creating engaging content, social media can be a strategic tool for success. Use it to build your brand, connect with the industry and shape your future. Has social media impacted your yachting experience? We’d love to hear some of your thoughts on the matter and we hope this post has helped in some way in your professional social media journey. Contact us via our website and whilst you’re there, check out our range of Superyacht inflatable and yacht toys.
